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CV

In Search of My Next Possibilities
to stand out; to change

ERINE DY is the founder of The Ampersand Perspective.

T.A.P Marketing and Advertising Consultancy is a digital transformation partner that helps businesses thrive in the fast-paced digital world. With our expertise in content strategy, writing, social media, and creative initiatives, we can help your business stay ahead of the competition. Let us help you tell your unique story and make your company stand out. Contact us today to learn more.

Our Expertise

Content Strategy  Writing     Social Media    Creative Initiatives   Digital Marketing    Advertising  Traditional Marketing  

Experience

2023- Present

Chief Marketing Officer and Creative Director

TAP Marketing and Advertising Consultancy

Led the marketing team and increased brand awareness by 50%.

2022- Present

In House Photographer and Brand Ambassador

Harusuzuki Digital Marketing Services

Helping businesses transform and thrive in the digital age.

2022

Digital Marketing Specialist

Dermclinic

  • Drafting and Editing communication copy and materials;

  • Helping to implement internal and external communications strategies and projects;

  • Drafting and Posting Social Media including Web Content according to the company's social media strategy.

  • Tracking projects and media exposure, Maintaining Calendars and App

2021

Marketing Officer

Cienvill Corporation

  • Planned advertisements, short films and promotional campaigns monthly in social media,

  • Prepared contents for the publication of marketing materials

2020- 2022

Graphic Designer

LUDI Lifestyle Store

  • Worked remotely to create design for product promotion, storefront images, and marketing collaterals.

  • Determining size and arrangement of copy and illustrative material, as well as font style and size.

  • Preparing rough drafts of material based on an agreed brief.

Since 2020

Freelancer

Crafted compelling content for various clients and industries.

Volunteer Experiences

2019-2022

Photojournalist

Lizette Publication- LCBA Campus

  • Tasked to document special occasions within Laguna College of Business and Arts

  • Photo processing of photos individually after the event.

2019-2022

Secretary

Junior Executive Club- LCBA Campus

  • Responsible for organizing and keeping organization files.

  • Prepare agendas for meetings, activity proposal, evaluation form, written reports and any needed letters required for every event of the organization.

2019-2022

District Coordinator and Laguna 1 President

Northeast Southern Tagalog Conference- CYF

  • Responsible for helping oversee the successful completion of projects and events

  • Administer and organize related spiritual projects, from simple activities to more complex plans to help the CYF community.

Education

2018-2022

BS in Business Administration

Major in Marketing Management at LCBA

  • Service Awardee

  • Dean's Lister S.Y 2019-2020 Second Semester | GWA: 1.71

  • Dean's Lister S.Y 2021-2022 First Semester | GWA: 1.58

  • Member | Philippine Junior Marketing Association

  • First Runner Up | Marketista's Got Talent 2021- StratMark Student Conference; PJMA

  • Top 5 Finalist- Henyong Marketista- Dominican College of Tarlac

2016-2018

Science, Technology, Engineering and Mathematics Strand at University of Perpetual Help System Dalta

Interests

She is passionate about helping businesses succeed. She was also interested in the latest trends and technologies in the digital world. In her free time, she enjoy reading, learning, and exploring new things.

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